New DCC initiative aims to highlight amenities for women

Dublin City Council has launched a new campaign aimed at bringing awareness to women’s right to information regarding the sporting and recreational activities in the north east inner city.

Called ‘Inform Women – Transform Lives,’ the campaign will be centred “on improving the wellbeing, physical and ultimately mental health of the women living in the North East Inner City area by increasing their participation and engagement in sporting and recreational activities in the area.”

Speaking about the campaign, Lord Mayor Hazel Chu said: “This joint venture between Dublin City Council and the Carter Institute presents a great opportunity to aim for a measurable improvement in the everyday lives of women living in the north east inner city area.

“This focus area was chosen because of the work already underway there under the Government’s North East Inner City Initiative focusing on the social and economic regeneration of the area.

“Dublin City Council already has a strong presence in the area through its community sporting facilities and recreational amenities such as the Royal Canal Cycleway, Mountjoy Sq. Park, Diamond Park and Charleville Mall Library and I look forward to seeing how engagement with these facilities is improved over the coming months.”

Dublin City Council will examine how it currently communicates with this target group of women and explore how best to improve these communication channels and increase awareness of local amenities.

“Our aim with this campaign is to promote the benefits of active living and healthy lifestyles which could improve the physical and mental health and overall wellbeing of women in this area,” says the council.

“The vision is to create this improvement via increased awareness of local amenities, participation and engagement in wellbeing initiatives and active recreational activities.”

The local authority says that if the campaign is successful, it intends to use the model across city.

The campaign runs until the 28th September 2021 and an evaluation will be carried out later in the year to determine its effectiveness.