Advertise With Dublin People Group
Advert Sizes and Specifications
Advert Size
Full page: 314mm x 260mm
Half Page: 156mm x 260mm
Quarter Page: 156mm x 107.5mm
Front Page: 130mm x 72.5mm
Front Page (Middle): 90mm x 107.5mm
Front Page Eyespot: 55mm x 72.5mm
Single column: 35mm wide
Gutter: 2.5mm wide
Column Size
1 Column : 35mm wide
2 Column : 72.5mm wide
3 Column : 107.5mm wide
4 Column: 147.5mm wide
5 Column : 185mm wide
6 Column : 225.5mm wide
7 Column : 260mm wide
Online Advertising
MPU: 300×250
Halfpage: 300px x 600px
Billboard: 970px x 250px
Leaderboard: 728px x 90px
Mobile Banner: 320px x 50px
Skyscraper: 120px x 600px
Guidelines for supplying PDF files to Dublin People Pre-press
PDF’s should be PDF/X1 format (ISO standard). PDF/X is not an alternative to PDF, it’s a focused subset of PDF designed specifically for reliable prepress data interchange.
We recommend Acrobat Distiller V5 or > for PDF creation with
- ‘Acrobat 5 (PDF 1.4)’ as the ‘Compatibility’ file option &
- PDF/X-1a as the ‘Compliance Standard’ with ‘’Cancel job’ set for – ‘When not compliant’.
Colour management settings:
- ‘ISOnewspaper26v4’* as the ‘CMYK Working Spaces’ profile CMYK colour with GCR
* This colour profile can be downloaded here
Maximum total ink coverage = 240%
All fonts in the page design must be embedded in the PDF to ensure it appears after Ripping i.e. when printed.
We use Arkitex Grafix RIP (Harlequin RIP V7.2) and the following points should be noted when using Transparency, Recombine or Late
Colour management:
- Partial painting is not supported with transparency jobs.
- Text Knockout Mode is not supported.
Printability
For black hairline rules and fine text use solid black (100% black) as fine elements printed with 2, 3 or 4 colours composites are difficult to print to register and may result in blurriness.
Fine* reverse out type must be avoided (*12pt or less)
Large text over images / colour > 100% should be set to knockout to avoid the background colour coming through when printed.
Avoid creating colours with greater than 240% total ink coverage (the sum of the four process colours CMYK Cyan, Magenta, Yellow and Black). Greater than 240% may prevent the ink drying correctly and result in set-off, where the ink from one sheet of paper is transferred to the next.
Tinted backgrounds should not be less than 8% to reproduce satisfactorily.
Tinted backgrounds should be no more than 50% to ensure readability of foreground text.
For uniform tints it is recommended to consider using less than 4 of the process colours CMYK
Selecting one or 2 process colours will give the most consistent results.
The Dublin People Group (DPG) is the best read weekly local newspaper in Dublin, with three extremely popular titles serving the Northside East, Northside West and Southside of the capital. Each of the publications are compact, available from Monday and distributed via numerous pick up points and businesses across Dublin.
DPG have the highest readership figure of any print media in Dublin and have their figures independently verified twice a year by TGI/Kantar Media.
DPG Publications Ltd
Unit 3 Robinhood Industrial Estate Dublin 22 Ireland.
Publisher of the following newspaper titles: The Northside People East, The Northside People West and the Southside People.
Phone (Switchboard): 01-8621611
Advertising: [email protected]
Editorial: [email protected]
Planning: [email protected]