Advertising Terms and Conditions

Notice: terms and conditions for acceptance of advertisements

DPG Publications Ltd reserves the right to decline, omit, suspend, or alter any advertisement in any of its publications or website or to terminate any contract and will not be held responsible for any loss caused thereby. No liability is accepted for any loss or damage caused by an error in printing of any advertisements. No liability is accepted for any loss or damage alleged to arise through delay in forwarding copy.


When you purchase an advert on either hard copy of our newspaper’s titles or digital product, the price will be made clear during the order process. You agree to pay the price that is stated at the time of your order, as well as any applicable taxes. You also agree to the billing frequency stated at the time of your order.

Discount eligibility is determined at the time of the order. Discounts cannot be applied retroactively.

Currency All prices are in Euros.

Processing and Payment

The DPG Publications Ltd will process your purchase as promptly as possible. There may be a delay in the activation of your product while payment details are verified.

We accept major credit cards, and certain digital wallet services. We reserve the right to reject any order or purchase at any time.

Payment terms for credit customers is strictly 30 days on invoice date.

Non-credit customers must pay in advance of any advertisements running in any of our three newspaper publications or website the week prior to publication and payment must be cleared and paid in full.

Advertising Terms and Conditions

A Definitions and Acceptance of the Terms and Conditions

DPG Publications Limited (DPG) accepts publication of Advertisements (as defined below) on the terms and conditions set out herein (“Terms”).

These Terms apply to:

  • print advertisements in The Northsides People East / West and The Southside People, newspapers (“Newspapers”) as well as inserts (“Inserts”).
  • online advertisements on (the “Website”); and
  • online advertising booked through the DPG Publications trading desk.

(together “Advertisements”).

By placing an order, the “Advertiser” (which is the person bidding for or placing the order for the Advertisement whether they are the advertiser of the product or service referred to in the Advertisement or the advertising agency or media buyer for such advertiser) accepts and agrees to be bound by these Terms in full.

Content and Delivery of Advertisements

Materials for any Advertisement (whether print or digital) must adhere to DPG Publications Ltd technical specifications and be delivered to DPG Publications Ltd within the applicable timeframes, each as set out on our rate card. When DPG Publications Ltd builds digital Advertisement units on behalf of the Advertiser, the Advertiser must provide assets in accordance with the requirements set out in Dublin People Publications Ltd Digital Advertising Production Format Guide.

DPG Publications Ltd may, without any responsibility to the Advertiser, reject, cancel, or require any Advertisement to be amended that it considers unsuitable or contrary to these Terms and remove, not print, suspend, or change the position of any such Advertisement. DPG may refuse to publish any Advertisement for any Advertiser who has not paid any sums due for any advertising in any of the Newspapers or the Website. The Advertiser will remain responsible for all outstanding charges.

The publication of an Advertisement by DPG does not mean that DPG accepts the Advertisement has been provided in accordance with these Terms or that DPG has waived its rights under these Terms.

The Advertiser guarantees to DPG that:

  • any information supplied in connection with the Advertisement is accurate, complete, true, and not misleading.
  • it has obtained the consent of any living person whose name or image (in whole or in part) is contained in any Advertisement.
  • the Advertisements are legal, decent, honest and truthful, are not contrary to the provisions of any applicable law, regulation or code of practice (including the advertising standards of Non-broadcast Advertising, Sales Promotion and Direct Marketing and all other codes under the general supervision of the Advertising Standards Authority and/or the Office of Fair Trading), are not defamatory or obscene and do not infringe the rights of any person (including any person’s intellectual property rights);
  • the Advertisement will not be prejudicial to the image or reputation of DPG Publications or the Website or the Newspapers and will not contain anything with DPG Publications in good faith considers to be offensive or otherwise inappropriate.
  • all digital Advertisements submitted for publication online will be free of any viruses, adware, malware, bit torrents, and no Advertisement will cause an adverse effect on the operation of the Website; and


All Advertisements are accepted on the basis that they will be paid for at the prevailing rates set out in the rate card on the date of publication. DPG Publications Ltd may change its rates at any time by publishing the modified rates. Any changes to the rates will take effect immediately. However, any changes to the applicable rates will not apply to any orders made prior to the date of such change.

All sums payable to DPG Publications Ltd should be made in accordance with DPG Publications Ltd Financial Terms & Conditions which are: Unless a customer has applied for and been accepted as a credit account customer Publications Ltd will provide services only on a pre-payment basis, with receipt of cleared funds prior to the booking being confirmed. Customers wishing to apply for a credit account must complete a Credit Application Form which is available on request from your sales contact. Until credit facilities are granted customers will remain on prepayment terms. DPG Publications Ltd standard payment terms are cleared funds 30 days from date of invoice. If the due date falls on a weekend or bank holiday the payment is due on the first working day immediately prior to the due date. As payment is due as cleared funds, under current banking arrangements, cheques should be despatched and payment by bank transfer should be processed by the customer three working days prior to the due date.

Online Advertisements

The Advertiser acknowledges and agrees that discrepancies of up to 10% regarding the number of impressions served are common due to a variety of technical reasons. In the event of any disagreement regarding the number of impressions served, the Advertiser agrees that the figures provided by DPG Publications Ltd applicable third-party provider will be final and binding.

DPG Publications cannot guarantee the number of impressions. In the event the number of impressions served during the campaign period is more than 10% less than the number of impressions booked by the Advertiser, DPG Publications Ltd shall, as the Advertiser’s sole remedy, and provided the Advertiser has notified DPG Publications in writing of such under-delivery, continue to serve the Advertisements after the end of the campaign period until the number of booked impressions is reached. DPG Publications Ltd will not be liable for any over-delivery of impressions (including without limitation in relation to any ad-serving costs) where such over-delivery is 10% or less. Where any such over-delivery exceeds 10%, DPG Publications Ltd will not be liable unless such over-delivery arises due to DPG Publications Ltd act or omissions.

DPG Publications agrees that all Advertisements will be targeted at individuals in the ROI unless otherwise agreed in writing between the parties at the time of booking.

The Advertiser guarantees to DPG Publications Ltd that any landing page and/or destination site linked to from the Advertisements (“Advertiser’s Site”) will (i) be legal, decent, honest and truthful, (ii) not be contrary to the provisions of any applicable law, regulation or code of practice (including the CAP Code), (iii) not be libellous or obscene, (iv) not infringe the rights of any person (including any person’s intellectual property rights); (v) not be prejudicial to the image or reputation of DPG Publications Ltd or the Website or the Newspapers; (vi) be free from viruses, adware, malware, and/or bit torrents, (vii) not cause an adverse effect on the operation of the Website, and (viii) have a conspicuous privacy policy which complies with all applicable data protection and privacy laws, regulations and codes of practice.

To the extent that DPG publications Ltd sets cookies on the devices of users of the Advertiser’s Site(s) or uses any other data collecting technology (such as pixels, tags, JavaScript, or other code, including the tags of third party service providers) for the purpose of tracking impressions and related data (“Advertiser Data”), Advertiser shall ensure that it has a lawful basis for the use of such data collecting technology and the collection of Advertiser Data from visitors to the Advertisers Site(s) and that the Advertiser and the Advertiser’s Site complies with all applicable data protection and/or privacy laws, regulations and codes of practice.

DPG Publications Ltd and its service providers will only use any Advertiser Data solely in relation to the Advertiser’s particular advertising campaign. All such Advertiser Data collected by DPG will be treated as the confidential information of the Advertiser and will not be disclosed by DPG to any third party (other than DPG’s service providers for the purpose of DPG complying with its obligations under these Terms) without the consent of the Advertiser. In no event will any Advertiser Data be combined with information collected from other sources, except where the Advertiser has agreed otherwise.

In the event advertising copy is received after midday on the day before an Advertisement is due to be published, the number of impressions booked will be reduced on a pro rata basis for every 24 hours that the copy for the Advertisement is supplied after this deadline. For example, if copy is provided 2 days late for a campaign that is due to serve 100,000 banners in a 10-day period, the number of impressions will be reduced by 20,000. There will be no reduction in the fee payable.


Occasionally, DPG Publications Ltd cannot distribute the number of Inserts agreed with the Advertiser on a specific day due to changes in the print run. Where this happens, DPG will distribute all ‘overs’ at the next suitable opportunity (usually the next day or next available date arranged with the print sites). The Advertiser will be liable for the full cost of the Insert order. In no event will DPG Publications Ltd be liable for loss arising from failure to insert or any errors in the insertion of Inserts

Liability of DPG Publications Ltd

DPG accepts no responsibility for any interruption or delay the Advertiser experiences in delivering any Advertisement copy to DPG or any loss or damage to any Advertisement copy or any other materials. The Advertiser guarantees that it has retained sufficient quality and quantity of all materials supplied to DPG.

DPG shall use its reasonable endeavours to reproduce Advertisements as provided by the Advertiser but cannot guarantee that the Advertisement will be of the same quality.

DPG will not be responsible for any additions to, changes in, deletions from, delays in publication or withdrawal of any Advertisements required by any authority having responsibility for the regulation of online or press advertising (including the Advertising Standards Authority).

DPG cannot guarantee the time, dates and/or position of Advertisements and all such decisions will be at the sole discretion of DPG. However, DPG will use reasonable efforts to comply with the wishes of the Advertiser.

If a booked Advertisement is not published at all solely due to a mistake on DPG’s part, DPG will try to offer an alternative publication date(s). If the alternative date(s) is not accepted, the original booking will be cancelled, and the Advertiser shall be entitled to a full refund if the Advertiser has paid in advance for the Advertisement. This shall be the Advertiser’s sole remedy for failure to publish the advertisement.

If the Advertisement as reproduced by DPG contains a substantial error solely due to a mistake on DPG’s part, DPG shall, on request, re-publish the Advertisement at no additional cost to the Advertiser. DPG shall not be responsible for repetition of errors and it is the Advertiser’s responsibility to inform DPG of any errors and provide any necessary assistance to DPG to prevent a repeat of the error.

DPG shall not be responsible, under any circumstances, for any loss of profit, loss of opportunity, loss of goodwill, loss of anticipated saving, loss of revenue and/or any other loss which happens as a side effect of the main loss suffered by the Advertiser or any loss which could not be contemplated by DPG and the Advertiser, and DPG’s maximum total liability for any loss or damage arising out of or in relation to any Advertisement whether in contract, tort or otherwise shall not exceed the total amount of the charges for the relevant Advertisement actually paid by or on behalf of the Advertiser.

In respect of Advertisements on the Website, DPG does not guarantee continuous, uninterrupted access by users of the Website but will use reasonable efforts to provide this. In addition, DPG will not be responsible for any failure or delay affecting production or publication of any Newspaper or the transmission of the Website and any Advertisements contained in them, in any manner where such failure or delay results from any act, omission, interruption, fault or other condition beyond the reasonable control of DPG.

For the avoidance of doubt, nothing in these Terms will limit or exclude DPG’s responsibility for death or personal injury resulting from its own negligence, fraud or any other liability that cannot be excluded.

Nothing in these terms and conditions shall affect the statutory rights of an Advertiser who is a consumer.

Liability of the Advertiser

The Advertiser will fully indemnify DPG from all investigations, claims, fines, losses, damages, costs (including reasonable legal fees) expenses and liabilities arising because of any breach or failure to comply with any of these Terms and/or the use or publication of the Advertisement by DPG in accordance with these Terms.


DPG owns the copyright in all Advertisements written or designed by it or on its behalf.

The Advertiser grants DPG the right (free of charge) to:

  • use such of the Advertiser’s names, trademarks and/or logos as DPG may consider necessary for the purposes of publishing the Advertisements.
  • reproduce the Advertisement in any media at any time from the date the Advertisement was last published in the Newspapers for promotional purposes. For the avoidance of doubt, the content, layout and format of any Website or Newspaper will be subject to variation at DPG’s sole discretion.


DPG Rate Guide 2021

Dublin People Classified Rate Guide 2021