Penneys completes €10 million revamp of Mary Street store

Penneys has completed a €10 million refurbishment of its first-ever store on Dublin’s Mary Street.

The flagship store, which first opened in 1969, now features 46 new self-service checkouts, alongside traditional served tills, across both floors.

Shoppers who are short on time or making smaller purchases by card, can now simply pay for their items at the self-service checkout, and scan their receipt to exit via an electronic gated system, Penneys said.

The major renovation project took three months to complete, with works taking place at night by a team of 70 contractors while the store was closed, allowing the busy 95,700 sq. ft flagship store to continue to serve customers during the day.

The revamped store now features new flooring, signage, wall panelling throughout its three retail floors, and new energy-efficient LED lighting helping to reduce energy consumption in the store by 30%.

The store has also opened a bigger Nails beauty salon on the ground floor, and has introduced WornWell, a new vintage concession where customers are able to shop preloved branded and non-branded vintage clothing.

Damien O’Neill, Head of Penneys Ireland and Northern Ireland, said “this has been a significant renovation project for our store teams, and we are delighted with the result, our flagship store in our home market looks fantastic and has been given a new lease of life.”

“We’ve been getting great feedback so far from our customers who love the new look and feel of the store, and enhanced offering. We are continuing to invest in our Irish retail network and are looking forward to completing a refurbishment in our store in Artane, Co. Dublin next month, giving even more shoppers the opportunity to experience the best of fashion, beauty, and homeware at Penneys.”