‘Always Something On’ campaign launches to celebrate Dublin’s events scene

Dublin City Council has today announced the launch of the Dublin Brand’s latest marketing campaign, ‘Always Something On’, highlighting the wide range of events taking place across the Dublin Region and reinforcing its position as a leading cultural and events destination.   

Rolling out across digital channels and outdoor platforms, the ‘Always Something On’ campaign showcases the breadth of events and experiences taking place each week across Dublin — from world-class festivals and cultural celebrations to major business events and grassroots community initiatives.

The campaign will have a strong presence across the city and beyond, with advertisements running across Facebook, Instagram and TikTok, as well as on high-traffic Irish websites. Outdoor placements include Dublin Bus, DART and Luas services, alongside digital displays at Pearse Street Station.

The campaign also features across print media, ensuring a strong presence across both commuter routes and cultural media.

At the heart of the campaign is Dublin.ie/Events, Dublin’s dedicated hub for discovering what’s happening across the city and county, all in one place.

The website offers a curated, regularly updated guide to events of all kinds, making it easier than ever for residents and visitors alike to explore and plan experiences across the region.

Speaking on the launch, Lord Mayor of Dublin, Councillor Ray McAdam, said:“Dublin is a city that is constantly alive with energy, creativity and possibility. As Lord Mayor, the theme of my mayoralty is Celebrating Dublin and this campaign perfectly captures that spirit.

“Whether it is a major international event, a neighbourhood festival, live music, sport, culture or community activity, there is always something happening across our capital.

“The ‘Always Something On’ campaign reflects the incredible work of our cultural organisations, event promoters, businesses and local communities who bring Dublin to life every single day.

“By showcasing the richness and diversity of events across the region, we are strengthening Dublin’s international reputation while also supporting local enterprise, tourism, the nighttime economy and civic pride in our city.”

The campaign forms part of the four Dublin Local Authorities’ ongoing efforts to strengthen the Dublin Brand, attract visitors, and support economic growth by showcasing the city’s cultural, social and civic vibrancy.

Whether it’s arts and culture, tech and innovation, music, food or community festivals, Dublin continues to offer something for everyone.

To discover upcoming events and plan your next visit, go to: Dublin.ie/Events