Lidl Ireland announced as the official fresh food partner of parkrun

Lidl Ireland has announced it has partnered with parkrun to become their Official Fresh Food Partner.

A free-of-charge, family friendly, community event, parkrun is held in parks and open spaces around the world every weekend.

The new three-year partnership will see the retailer support parkrun as they continue to encourage the public to maintain a healthy and active lifestyle by offering all of its customers fresh, nutritious produce at affordable prices.

Lidl will says it also provide exclusive coupons and free products to parkrunners and volunteers every week via the Lidl Plus App to reward their efforts and make it easier to make healthy decisions while shopping.

The unique coupon codes will be communicated via the parkrun newsletter on a weekly basis.

Local parkrun events are hosted in over 100 locations around Ireland to encourage people to add physical activity to their weekly routine.

Everyone is welcome so whether you walk, jog, run or volunteer at the events, you can enhance your health and happiness whilst making new friends and feeling part of your local community.

Lidl says it plans to attend every single parkrun location in Ireland over the course of the partnership to distribute fresh fruit, refreshments and their exclusive Lidl x parkrun t-shirts which are sure to be a real collector’s item for parkrunners.

The partnership is part of the retailer’s ‘Lidl Steps to a better tomorrow’ commitment which encompasses all of their CSR initiatives and aims to create a ‘better, more sustainable future for customers, communities and the world.’

Speaking at the launch, Broadcaster, Kathryn Thomas encouraged everyone to get involved in their local parkrun.

“I am delighted to team up with Lidl to announce their Fresh Food Partnership with parkrun,” she said.

“Regular exercise and maintaining healthy, nutritious meals are an important part of my weekly routine so partnering with them is really rewarding for me.

“Being active and eating well doesn’t have to cost a fortune and Lidl and parkrun are the perfect example of this.

“It’s a really exciting partnership which will add value to the whole parkrun experience and help encourage more people around the country to try out their local event.

“I would recommend anyone, regardless of age or ability, to get out and give it a try, and don’t forget to fuel your body with Lidl’s superb range of fresh fruit and veg!“

Commenting on the new partnership with parkrun, Joe Mooney, Senior Partnerships Manager at Lidl Ireland said:

“At Lidl, it is important to us that we are supporting causes that our colleagues and customers are invested in and care about.

“As a result of their input and feedback, we are delighted to announce that Lidl is now the Official Fresh Food Partner of parkrun in Ireland. We want to give you a fresh way to get your healthy lifestyle up and running by combining the freshest fruit and veg with the most inclusive form of community exercise – the classic parkrun. We pride ourselves on offering the freshest and most affordable produce on the market and aim to help the wider public maintain a healthy diet and active lifestyle through our partnership with parkrun.”

Matt Shields, country manager for parkrun Ireland, added;

“We’re delighted to welcome Lidl to the parkrun family. It’s a natural fit, with the partnership highlighting the opportunity for parkrunners to continue to make healthy choices outside of parkrun events. Eating healthily and getting active, whether that’s walking, jogging, running or volunteering, go hand-in-hand with making the world a healthier and happier place.”

Register to take part in your local parkrun at www.parkrun.ie and make sure to opt-in to the newsletter to receive exclusive Lidl Plus coupons and free products. For more information, visit www.lidl.ie/parkrun