Lidl Ireland partner with Arnold Schwarzenegger to launch campaign

Padraig Conlon 28 Aug 2023

Arnold Schwarzenegger is the new face of Lidl’s Parkside range of DIY and gardening products.

With the words “You got this!” he will appear on TV and across social media as he shares his secrets to DIY success with Parkside.

In a statement, Lidl said they are ‘proud to present Arnold Schwarzenegger as the spokesperson for Parkside.’

“He inspires people to take matters into their own hands and accompanies them on the path to DIY success,” the statement said.

“DIY is for everyone – that’s what Parkside is all about.

“The brand is especially aimed at all those who like to repair, build and garden – simply roll up your sleeves.

“The latest range of tools, gardening equipment and accessories is available at Lidl Ireland from Thursday, 31st August.”

Arnold Schwarzenegger is no stranger to tools as a former bricklayer.

Another reason why the partnership is an all-round great fit for the actor, as he says: “‘You got this’ – that’s exactly my attitude. You have to believe in yourself, that’s why I’m a Parksider.”

The Parkside brand – available at Lidl – offers DIY products that enable anyone and everyone to tackle garden, home and workshop tasks independently and in the blink of an eye.

The Parkside Performance range also appeals to highly ambitious, advanced DIY enthusiasts.

With the X20V battery series, customers are offered over 100 tools for workshop and garden, all of which can be operated with just one compatible battery.


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