Visitors sample the spirit at city’s newest whiskey distillery

GUESTS were offered a first look at Dublin’s newest Irish whiskey distillery located at the iconic St James’s Gate Guinness Power Station in Dublin 8 last week.

The Roe & Co Irish Whiskey distillery welcomed invitees to the new visitor experience ahead of the doors opening on James’s Street on June 21.

Inspired by one of the biggest names in Irish Whiskey in the 19th century, George Roe, the iconic Guinness Power Station has been regenerated into a new visitor experience and urban distillery. 
Located in the heart of Dublin’s whiskey district, visitors will be treated to one of the most immersive experiences in whiskey distilling.

The 75-minute tour will allow guests to observe the operational distillery, hear the hum of production, and witness the copper pot stills from an impressive elevated glass walkway.

Fun and flavour are at the centre of every aspect of the Roe & Co visitor experience, which will transport guests on a journey of taste and discovery. 

A visit to the fully live, working distillery will also involve guests clocking in and clocking out as they commence a ‘shift’ at the Power Station with a time card, a nostalgic nod at the building’s past as an operational power station.

The experience concludes with guests able to clock off work with one of Roe & Co’s World Class cocktails in the showstopping Power House Bar. 
Gráinne Wafer, Global Brand Director Roe & Co at Diageo said: “Our master blender, Caroline Martin, began the journey of reimagining Irish whiskey, but we didn’t stop the reinvention there.

“Today we are launching a state-of-the-art distillery and experience like no other, led by our extremely talented distiller, Lora Hemy.

This boutique experience, which will have a maximum of 16 guests per tour, will ensure visitors can get up close and personal.”

Speaking at a lunch to officially open the distillery, Diageo CEO, Ivan Menezes said: “I am proud to be standing here today in one of the most iconic buildings of the Dublin skyline, which has been reimagined and regenerated into this world-class distillery and experience.”