World leader creates 100 new jobs in Dublin

MORE than 100 new jobs are on their way to the Southside after one of the world’s leading digital marketing companies set up shop in Dublin 8.

Search Optics, a digital marketing company that specialises in custom, integrated solutions with an emphasis on return on investment, is coming to Ireland after establishing its European, Middle Eastern and African (EMEA) headquarters in Dublin.

An industry leader already established in markets such as North and South America, and Australia, the company plans to create more than 100 jobs in the city over the next two years.

Last week the official opening of Search Optics EMEA headquarters in Fumbally Square, Dublin 8 that was aided with the support of the Department of Jobs, Enterprise and Innovation through IDA Ireland, was seen as proof that Dublin, once again, is attracting investment from prominent industry players.

Founded in 1998 in San Diego, California, Search Optics now has 12 offices in nine countries and is growing rapidly internationally. 

David Ponn, Search Optics Global CEO, said: “EMEA is a region that is ripe for growth. It will benefit extensively from the digital marketing technology and hands-on expertise we bring to the marketplace.

“We are dedicated to providing real results for our clients, backed by local employees in Ireland, and, with our new EMEA home in Dublin supporting us geographically, economically and culturally, we are excited to join the Irish business community.”

The Minister for Jobs, Enterprise and Innovation Richard Bruton, added: “Technology is a crucial sector for employment growth which we have targeted as part of our Action Plan for Jobs, and a key part of this is convincing fast-growing, innovative companies to invest here.

“Today’s announcement that Search Optics, a leading company in the rapidly-growing area of digital marketing, is establishing its EMEA headquarters in Dublin and creating 100 jobs here is a very encouraging move.”

The minister added: “Having companies like Search Optics here helps us to attract other international tech companies to come to Ireland, and to grow our own Irish tech start-ups. I wish David and the team every success.”

Martin Shanahan, CEO, IDA Ireland said the decision by Search Optics to locate their EMEA headquarters in Dublin confirms Ireland’s reputation as the premier location for fast-growing, innovative companies to build and support their future international growth.

“I wish Search Optics every success and offer the continued support of IDA Ireland,” he stated.

Search Optics uses leading-edge technology and human interaction to turn virtual traffic into results. 

It has offices in Australia, Brazil, Canada, Chile, Mexico, the United Kingdom and the United States.