Donncha in appeal to Dublin City shoppers

UNICEF ambassador and Irish rugby star, Donncha O’Callaghan, has appealed to families to join with Dunnes Stores, Supervalu and other leading outlets in Dublin and elsewhere in support of efforts currently underway that are aimed at eliminating polio in conflict-torn South Sudan.

UNICEF, in partnership with banana importers Fyffes, is attempting to replicate the outcome achieved in Nigeria last year where vaccinations were administered to over one million children thereby helping to make the country polio free.

Recently returned from a fact-finding mission to the region, O’Callaghan has asked Dublin shoppers to switch their normal banana-buying pattern away from the loose variety to ready-packed bags branded with the ‘Freddy Fyffes’ motif.

 By doing so, O’Callaghan said, consumers will automatically support UNICEF by funding the cost of one life-saving vaccination.

These will then be administered to children living in known polio hotspots and in hardest-to-reach areas of South Sudan.