Dublin chosen to participate in first global ‘Inform Women, Transform Lives’ campaign

Dublin City Council has announced that the Carter Center has selected Dublin as one of just 13 cities around the world to participate in its first global ‘Inform Women, Transform Lives’ campaign.

The campaign is a groundbreaking effort that aims to ensure that women can seek and receive impactful information from their governments and thrive in their communities.

The Carter Center was founded by former US President Jimmy Carter and his wife Rosalynn.

“We have chosen to join the Carter Center in launching this campaign because it will have a direct impact on our citizens’ everyday lives,” said the Lord Mayor of Dublin Hazel Chu.

“Information gives women a more meaningful voice, increases their awareness of economic opportunities, allows them to participate in decision-making, and helps them access public services.”

The overall goals of the ‘Inform Women, Transform Lives’ campaign are to enhance awareness of women’s right to information, to increase the number of women accessing information about social services in participating cities, and to support these local governments in reaching women with meaningful information.

It will include traditional and social media marketing materials, programming for both government agencies and citizen groups designed to help connect women to information, and virtual events and platforms to make it possible for participants to share ideas and best practices with each other.

Multiple cities applied to be part of this campaign, and a panel of judges selected the 13 finalists based on their commitment to transparency and gender equality.

The inaugural cities are: Atlanta, Georgia; Amman, Jordan; Buenos Aires, Argentina; Cape Town, South Africa; Chicago, Illinois; Colombo, Sri Lanka; Dhaka, Bangladesh; Dublin, Ireland; Guatemala City, Guatemala; Kampala, Uganda; Lima, Peru; Monrovia, Liberia; and São Paulo, Brazil.

A spokesperson for Dublin City Council said:

“We are honored to have been chosen and we will officially launch the campaign on March 8, International Women’s Day.

“For more information about the campaign and our efforts to help women access information, visit www.cartercenter.org/info4women.”