Audi Ireland impresses at Web Summit

AS official car sponsor of last week’s Web Summit, Europe’s Biggest Festival of Ideas, Audi Ireland was in the driving seat as the world’s leading thinkers and doers in technology hosted 20,000 delegates in Dublin.

As one of the leading innovators in the automotive world,

‘Vorsprung durch Technik’ is the core belief that drives the development of every Audi vehicle.

It inspires the innovative solutions and revolutionary engineering, some of which Audi showcased at the Web Summit under the theme

‘Audi Innovative Thinking’.

At the Web Summit, Audi hosted the launch of the all-new A3 Sportback e-tron, the brand’s first plug-in hybrid model. This new model has the ability to cover up to 50 kilometres in pure electric mode and its TFSI petrol engine offers a range of over 900 kilometres in combined mode.

At the summit, Andreas Reich, head of Audi’s Electronic Predevelopment, took to the Machine Stage to discuss the future of connected driving and Audi’s ground-breaking piloted driving concept.
Reich provided insight into how Audi brought the world’s sportiest piloted driving car to the starting line on track.

Christian Gussen, managing director, Audi Ireland, said:

“This event was a strong brand fit for us and mirrors our own philosophy of

‘Vorsprung durch Technik’.
At Audi we are very excited to connect and network with technology-savvy individuals who share that same passion for innovation.

“The Web Summit was also the ideal forum for us to showcase the all-new Audi A3 Sportback e-tron.

“Over the course of the three days, consumers and delegates had the opportunity to experience a test ride in this new model, which delivers Audi’s objective of incredible efficiency without compromising an individual’s mobility needs.

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