Showing off a Spanish brand’s new icon

FASCINATING dynamics, state-of-the-art technology, stunning design matched with compelling efficiency and perfect everyday usability – the new Leon CUPRA embodies the SEAT brand values in the best possible way.

With up to 206 kW/280 PS, the new CUPRA is not only the clear top model in the very successful Leon family, it is also the brand’s most powerful series-production car, and the fastest.

The drive and the chassis of the Leon CUPRA guarantee precision driving fun of the highest order. With its extensive equipment and excellent quality, the new CUPRA offers exceptionally good value-for-money.

Right from the start, the Leon CUPRA will be offered as a five-door and as the Leon SC CUPRA Sport Coupé with three doors.

“With the new Leon CUPRA, the SEAT brand is once more taking a major leap forward,

? commented Cian O’Brien, Director of SEAT Ireland.

“Driving fun and great design comes with every Leon, but the new CUPRA displays SEAT expertise in a whole new dimension. We are proud of this new brand icon and certain of its success.

?

A concentrated package of hi-tech guarantees the enormous performance of the new CUPRA. At the top is the all-new 2.0 TSI engine with dual injection and variable camshaft timing. Depending on the version, it delivers an output of 195 kW / 265 PS or 206 kW / 280 PS. The DCC dynamic chassis control, the front differential lock, the progressive steering, the CUPRA Drive Profile and the standard-fit full-LED headlamps are further examples of its state-of-the-art technologies.

With the new Leon CUPRA, a success story is moving onto the next level. The first generation was launched in 1996 with the Ibiza, since then the dynamic CUPRA models have developed to become the icons of the SEAT brand. Now CUPRA comes as a 3-door Leon for the first time.

The Drive – top performance included
CUPRA stands for power, performance, dynamics – and the new Leon CUPRA fulfils all these promises perfectly. The CUPRA 280 with optional DSG transmission, the brand’s top model catapults from zero to 100 km/h in just 5.7 seconds, and in 5.8 seconds with the manual gearbox (Leon SC).

The regulated top speed of 250 km/h is a matter of course. The maximum torque of 350 Newton metres across the wide range of 1,750 to 5,300 rpm guarantees impressive pulling power in every situation. And the CUPRA with 195 kW / 265 PS and a maximum torque of 350 Newton metres is no more than a fraction slower. Its acceleration time stands at 5.9 seconds with manual transmission and 5.8 seconds with DSG (Leon SC).

Against this, the new Leon CUPRA is astonishingly efficient. The average fuel consumption for both power variants is just 6.4 litres with DSG (Leon 5D: 6.6) and 6.6 litres with the manual gearbox. This equates to CO2 figures of just 149 and 154 grams. And, compared with its predecessor, it means a reduction in emissions of 51 grams.

Progressive steering
Also included as standard equipment, the progressive steering improves the agile handling of the new Leon CUPRA. The driver experiences a precise and relaxed steering feel, less steering movement is required, reducing the number of grip changes, especially in cornering or parking manoeuvres. The steering in the new Leon CUPRA works with a progressive ratio through variable toothing on the rack.

The ESP handling system has been further developed specifically for the CUPRA and enables a very sporty driving style with full retention of safety functionality. For extremely dynamic use, such as on a race track, it can also be deactivated in two stages – the first stage deactivates the traction control and puts the ESP into sport mode, permitting greater yaw angles. The second stage deactivates the ESP completely.

The Design ­- emotional and powerful
Emotional design is a great strength of the Leon family. For the new CUPRA, this has been developed one step further. The new front end with its large air intakes and full-LED headlamps ensures a powerful look, as do the rear skirt with its diffuser effect and the two oval end pipes. The alloy wheels are exclusive to the CUPRA, while the red brake callipers and tinted side and rear windshields underscore its individuality.

The focus of the interior is on the CUPRA sports steering wheel in its own unique design complete with shifting paddles for the optional DSG transmission, as well as the top sports seats in dark grey Alcantara finished with white stitching. Black full-leather upholstery, likewise with white stitching, is also available. For extreme lateral grip, there are optional bucket seats. The pedals and entry sills are made from aluminum.

SEAT Group employs 14,000 professionals at its three production centres in Barcelona − Zona Franca, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon, amongst other models. Additionally, the company produces the Alhambra in Palmela (Portugal), the Mii in Bratislava (Slovakia) and the Toledo in Mladá Boleslav (Czech Republic) at Volkswagen Group plants.

SEAT Ireland recently announced its total sales figures of 2,190 units for 2013. In the last 12 months, SEAT has increased its sales by 64 per cent to confirm its place as Ireland’s fastest growing car brand. This phenomenal year-on-year growth now gives SEAT a 3 per cent market share.