Drivers invited to go high-tech at Ford’s Dublin dealers

AS the first car brand to achieve a total of seven different Euro NCAP Advanced safety rewards in recognition of its wide range of technologies, Ford’s network of Dublin dealers is inviting customers to try out the vast array of high-tech gadgets that now come as standard or optional in its cars.

From MyKey on the new Fiesta, which allows parents to influence their children’s use of the car just by programming the key, to the new Ford SYNC with Emergency Assistance, which automatically alerts the emergency services if a car is in a crash, Ford’s technology is geared towards making the driving experience a much safer one.

Active City Stop prevents a car from colliding with a vehicle or other obstacle in front at speeds under 30km/h, while the Lane Keeping Aid warns against veering off line due to fatigue.

The technologies are also geared towards making life more convenient for the driver.

Active Park Assist, for example, takes away the hassles of parallel parking by automatically steering the car into a space. For laden-down shoppers, meanwhile, the automatic tailgate on the brand-new Kuga is a real blessing.

Opening the tailgate is activated just by the driver moving his or her foot under the rear bumper – no more fiddling with keys!

Eddie Murphy, Chairman and Managing Director of Ford Ireland, said:

“Ford is first to market with a lot of these technologies, while in other cases they have been the preserve of more luxury models up to now. Affordable technology is what Ford stands for, meaning even Ireland’s most popular car – the Ford Focus – can be purchased with practically every hi-tech feature out there.

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The offer runs all through February. For further details see www.dublinford.ie