MSL renews sponsorship of Premier League on Setanta Sports

MSL has renewed its sponsorship of all Premier League programming on Setanta Sports.

The broadcast sponsorship deal is focussed on Setanta’s exclusively live Premier League games on Saturdays at 3pm as well as episodes of classic matches that capture the best of the Premier League over the past 20 years.

The Premier League is the leading domestic football league in the world and is hugely popular among Irish soccer fans who are eagerly awaiting the start of the new season following the compelling end to the 2011/2012 season.

Setanta’s coverage is hosted by Paul Dempsey, with Connor Morris providing insightful commentary and expert analysis from Brian Kerr, Dietmar Hamman, Gary Breen and Brian Little.

Commenting on the deal, Brendan Grace, MD of MSL, said:

“It’s with great excitement that we kick off for a second season as broadcast sponsor. Our decision to continue with Setanta is testament to the benefits the association has brought. The wide appeal of the Premier League makes it an excellent fit for the wide range of brands we sell at MSL and we look forward to developing the initiative over what seems set to be the most exciting season in Premier League football ever.

?