Irish buyers to fall in love with Mii

Dublin People 17 Aug 2012

SEAT Ireland has released the new Mii onto the Irish market.

The car will mark a welcome return of the Spanish brand to the city car segment where it had previously enjoyed success with the SEAT Arosa. The new car forms part of an exciting new product offensive, backed by a

?¬20 mililon investment in the brand in Ireland.

The Mii is available initially as a 3-door offering, but this will soon be followed by a 5-door, powered by a lively 1.0-litre, three-cylinder petrol engine putting out 75bhp. This lightweight and frugal engine sits in the lowest tax band in Ireland, Band A with emissions of just 108g/km and therefore also commands the lowest tax rate of just

?¬160 per year. The fuel economy figures are also remarkably impressive, returning 4.7 l/100km on the combined cycle.

The Mii is a stylish and sporty car, with every element of the design geared towards maximising interior space. If offers the longest wheelbase in the class, but with short overhangs front and rear it means it is simple to negotiate city traffic in the Mii and incredibly easy to park.

In terms of styling, the car features the now familiar Arrow Design at the front end. At the back, the indicators

‘point’ in the direction of the turn, while the long doors allow for very easy access to the surprisingly spacious rear accommodation. The Mii comes with a 5-star EuroNCAP rating and safety features include driver and passenger head-chest airbags as standard.

The Mii starts at

?¬9,895 and comes in three trim levels, the Mii, CHIC and SPORT. All cars get high levels of safety equipment including ESC with Hill hold, driver and passenger airbag, passenger airbag deactivation and ISOFIX points for the rear seats. All cars also get a Radio CD player with Aux-in functionality which allows MP3 players to be used in the car.

Commenting on the launch of the new SEAT Mii, Ireland Brand Director Adam Chamberlain said:

“We are incredibly excited about the arrival of this exciting new city car. It is superb value and will appeal to a wide range of buyers, from those starting off, to those looking to downsize without sacrificing quality.

Related News