Sketch The Label
Dublin People 06 Dec 2024
“If I were to describe in one sentence who we are; Sketch • The Label is a lifestyle brand with a contemporary point of view.
It is not designed with specific trends or seasons in mind, it is designed to be transitional and memorable.”
Sarah-Kate, Founder of Sketch • The Label
Created in 2024, the brand was founded, fuelled by a desire to support women in expressing their unique sense of style through their wardrobe choices.
Following 12 wonderful years working in luxury retail and international brand development, Sarah-Kate began her new business by opening Sketch – a lifestyle store located in the heart of Leixlip, Co. Kildare.
Remarkably, this store marks the third generation of her family in this exact location.
“I come from a long line of retailers, and I am very proud of what we have achieved so far as a family,” Sarah-Jane tells Dublin People.
“Both my mum and my grandmother also began their own journey at this location, and it felt completely natural for me to do the same.”
Since launching in November of last year, the store itself has hosted international brands carefully selected from around the world, the latest additions being contemporary knitwear brand Hope Macaulay from Northern Ireland and Safiyaa London, an international demi-couture brand with striking silhouettes and luxe fabrics.
The collections featured in the store reflect snapshots of what Sketch aims to create, a store that has something for every woman, for every occasion, and available at every price point.
This October, and only one year in, Sarah-Kate launched Sketch • The Label, presenting its first own-brand capsule collection.
The pieces reflect Sarah-Kate’s love of travel, bold colour, and graphic patterns, all in simple elegant shapes.
The story begins with an introduction of lightweight quilted jackets in bold graphic prints and the Juno Jacket is one of the cornerstones of this category.
The jackets will retail from €125 depending on the style and aims to bring a smile to the wearer with their playful designs.
The collection also introduces a vibrant print category designed in Italy and with a big story to tell.
Taking inspiration from her grandmother’s favourite flower, Sarah-Kate set about grounding her design using Lily of The Valley as the catalyst.
The print itself is both floral and feminine and very wearable.
Designed to celebrate life, the pieces have been lovingly created to blend timeless elegance with a modern flair.
Fluid dresses, co-ord separates and ruffle shirts are presented in delicate floral and feminine iterations developed on whimsical georgette, soft silk and pure organic cotton.
The Kate T-Shirt €95 is one of the first entry points styled with American blue wash jeans, the t-shirt features wild garden flowers depicted in strong, primary colours interspersed with
floating butterflies making this a signature t-shirt to remember.
Another is The Calla dress €225 with an empire line made from a light fluid georgette and also The Phoebe skirt €195 in exquisite satin.
Colour blocking features in The Kylie Shirts €125 available in hot pink, emerald green, and rich sapphire.
Striking animal print also makes an appearance in The Nala oversized collared shirt €95 contrasting beautifully against the denim collections in store.
Textured jackets can be found across a pallet of ruby red, jet black, and platinum silver.
Sequins and ribbon work also feature, set against a deep midnight undertone as seen in The Lyla Ribbon Bomber €295.
Embroidered threadwork of floral silhouettes is captured in The Addison Jacket €325 with its captivating details, inspired by patchwork elements brought to life in vivid colour hues.
Born out of a desire to support women express their own personal sense of style for their capsule wardrobe, Sketch • The Label presents something for every woman.
The label is both versatile and wearable and presented passionately with this in mind. Clients are invited to engage with the brand’s team to ensure the best possible styles are selected for them.
“First and foremost, I am a retailer with a passion for creative design, who is best served in the dressing room making sure the most perfect possible look is chosen for the wearer.
“Great relationships have been part of our DNA since opening our lifestyle store and it is essential that Sketch • The Label holds true to these principles.”
The brand’s first collection will be presented with scheduled bi-monthly drops timed to match the needs of an ever-changing wardrobe as the season develops.
The pieces chosen will bring print, colour and texture into shapes that will suit multifaceted lifestyles.
“The pieces are for every day, for socializing, work, travel, weekends and for your personal lifestyle. They are not part of a pre-determined collection; they are created to be enjoyed.”
The collection is available both in-store and online with exclusive Christmas additions.
More stockists to be announced at a later date.
Email: [email protected] | Business WhatsApp 085 172 8257 | Web: sketchthelabel.com | Social Media: Instagram @sketch.thelabel | Tiktok: @sketch.thelabel