MEP proposes culture and media card for 18 year olds

Irish MEP Colm Markey says the Irish Government should introduce an initiative that would see a Culture and Media card worth €200 presented to every young person on their 18th birthday.

The MEP for the Midlands-North-West constituency said that the card would “unlock a world of cultural experiences and media consumption,” and is calling for it to be part of this year’s Budget plans.

“After having just attended the fabulous Fleadh Cheoil na hÉireann in Mullingar recently and seeing the exceptional talent and rich cultural heritage on offer there, I think we as a country can do more to support our indigenous arts and culture sector from a young age.”

“I firmly believe that investing in the cultural growth of Ireland’s young citizens is an investment in the nation’s future prosperity and identity.”

“By providing this special gift to young adults as they come of age, Ireland can cultivate a generation that deeply values its cultural heritage and embraces diverse artistic expressions,” he said.

 Markey sees the Culture and Media Card, which has the backing of the National Youth Council of Ireland, as a symbolic recognition of teenagers’ transition into adulthood.

“It empowers them to shape their cultural journey, exploring the arts, music, literature, theatre, and more, as they discover and celebrate their unique interests.”

Discussing how the card could be implemented, Markey said it could be stored and accessed on an app and used at designated selling points including bookshops, theatres, museums, galleries, and small music venues across Ireland.

“With access to cultural events and media offerings, young adults can unlock their creative potential and contribute to the vibrant cultural tapestry of Ireland. The Culture and Media Card serves as a catalyst for self-expression and innovation,” he said.

Markey said the initiative would also have the added effect of “injecting vital support” into Ireland’s cultural industries.

“By nurturing the demand for cultural experiences, it creates opportunities for artists, performers, cultural institutions, and media producers, strengthening the country’s creative economy,” he said.

“As a nation with a rich cultural heritage, Ireland has a unique opportunity to inspire and empower its young citizens on their journey into adulthood through the Culture and Media Card. By introducing this visionary initiative as part of Budget 2024, Ireland sends a resounding message of support for its youth and commitment to a thriving cultural landscape.”