Dun Laoghaire art students go native

THE media
students and artists at Dun Laoghaire College of Further Education (DCFE) have
secured a partnership deal with Nielsen Music to release their new album

‘Native’.

As part of the
partnership, Nielsen Music is introducing students to music media monitoring
and digital tracking, which has a value of over

?¬2,000.

Native was
released globally on various digital platforms and received a physical release
in Tower Records last week.

The DCFE’s
label in the past has secured four hit albums, and two top fives and they are
hoping to build on this success as they aim for the coveted number one spot.

The students
celebrated the release with an in-store performance in Tower Records. They are
also hosting an official launch party in the Twisted Pepper on Wednesday, March
28 from 8pm.

Native features
a diverse mix of credible homegrown musicians, producers and bands playing an
eclectic mix of alternative rock, rap and dance.

One of the
tracks

‘The National’ by Lethal Dialect has already received national exposure
through RTE’s hit show Love/Hate.

Feidhlim Byrne,
from Nielsen Music, said:

“It is an
ideal platform for artists and students to see how media monitoring works in a
real life setting. We are delighted to
be involved in the project.

?

John McFadden,
from DCFE, added:

“With the Nielsen Music partnership, the students have even
more industry data to assist in the album’s success. The benefit of this project is that our
students understand the process of releasing and promoting an independent album
in Ireland.

?