Fashion film created by Dublin Local Authorities launches in style

A collaboration between the four Dublin Local Authorities and funded by the Department of Climate, Energy and the Environment, “Losing the Thread: The Cost of Fast Fashion”, premiered on Friday, October 3rd, at the Lighthouse Cinema in Smithfield.

The launch of the film, which delves into the local and global consequences of fast fashion, saw over 150 Secondary School students from across Dublin celebrate its launch and participated in a day packed with related activities.

The film, which is now available for sharing on the MyWaste.ie website, takes an honest look at Dublin’s (and Ireland’s) Fast Fashion problem. It examines the environmental impact, the ethical dilemmas and shares the opinions of shoppers on Dublin’s shop streets. It ultimately ends with an inspiring turn, showcasing positive and practical steps we can take, featuring expert opinions from Ireland’s burgeoning circular economy space.

In joint statement on the film the Cathaoirleach of Dún Laoghaire-Rathdown County Council, Mayors of Fingal County Council and South Dublin County Council, and Lord Mayor of Dublin City Council said:

“This powerful short film shines a light on the pervasive issue of throwaway culture and grounds it at a local level.  We are delighted to engage students with this launch who are the future and are key to fostering a culture of awareness and action that supports long-term change.”

The launch was a vibrant mix of education and inspiration which included a circular clothes swap, upcycling workshops, expert advice and an interactive panel discussion with experts in the circular economy. The activities included a fully circular swap shop where over 200 items of clothing were traded! The film and launch are part of the four Dublin Local Authority’s commitment to supporting circular economy and reducing textile waste.

The creation of the film was supported by the Department of Climate, Energy and the Environment and the Regional Waste Planning Offices.