Vodafone Ireland has today announced its Christmas charity initiative, the Alone Gift of Connection Appeal, as part of its partnership with the Dublin organisation that supports older people in Ireland.
The initiative encourages Vodafone customers to trade-in their old mobile phone devices and donate a portion of the trade-in credit. The donations will go towards purchasing new mobile phones for Alone.
As part of its on-going partnership with Alone, Vodafone Ireland Foundation will match donations made by customers. The Vodafone Ireland trade-in programme is part of a company-wide commitment to the planet and an effort to reduce waste and increase the recycling and repurposing of mobile phone devices across Ireland.
Liz Roche, Head of Vodafone Foundation Ireland said: “At Vodafone, connectivity is at the heart of everything we do. As we settle into the winter months in a pandemic, we believe that technology has the power to bring us all closer together, and keep us connected.
“Organisations like Alone have been working tirelessly to support older people over the past year, and through the Gift of Connection Appeal, we want to help them to continue to provide these essential services in our communities. We believe it is vital that we bring our older customers on this digital journey, in terms of access and skills, particularly as we navigate through what will be a very different Christmas this year.”
Seán Moynihan, CEO of Alone, added: “The Alone Gift of Connection Appeal by Vodafone is bringing us that one step closer to our dreams of bringing connectivity into the homes of older people.
“By having customers donate or trade-in their phones, we will in turn be able to give an older person a life-line while being one step closer to their nearest and dearest.