A NEW augmented reality app has been launched to enhance the experience of visitors to the Ericsson Skyline Tour at Croke Park.
The new app can be downloaded to smartphones and visitors to the Skyline Tour can use it to get panoramic city views and insights into Dublin’s celebrated landmarks while they’re on Ireland’s official highest open viewing platform.
At each viewing point, visitors can hover their phone over images, and watch the city’s iconic landmarks such as the Daniel O’Connell Tower at Glasnevin and St Patrick’s Cathedral spring to life.
The Augmented Reality app can also be used to take a walk down the Croke Park Stadium memory lane.
On Platform 4, when hovering the smart device over the Olympic torch, the visitor will be treated to footage of the historic moment when Henry Shefflin, the most decorated hurler of all time, carried the torch around Croke Park in 2012.
Platform 5 is another must for GAA fans, as the activated footage gives visitors a chance to see some thrilling hurling, Gaelic football, camogie and Ladies’ Football highlights.
The Ericsson Skyline Tour is further brought to life by the dynamic tour guides who help visitors learn about Dublin’s history in a unique 360°setting and tell the story of the capital, with the famous stands of Croke Park providing the narrative framework.
The Ericsson Skyline app was developed for the GAA Museum by Ericsson and Irish augmented reality development studio, WarDucks.
It was launched at Croke Park by GAA Museum Director, Niamh McCoy, the GAA’s Chief Information Officer, Tomás Meehan and Ericsson Marketing Director for UK & Ireland, Marko Jovanovic.
“We’re looking forward to seeing how our visitors use and enjoy the Ericsson Skyline AR app,” said Ms McCoy.
“It’s a great addition to our tour. One of the most popular features of the app is the chance to take photos of the landmarks, including the Daniel O’Connell Tower at Glasnevin, the GPO and Spire, St Patrick’s Cathedral, Samuel Beckett Bridge, the Jeanie Johnston Tall Ship and the Sugarloaf Mountain.
“You can even take a picture of your tour companions beside the sites, so we are really looking forward to seeing how this is imaginatively interpreted by our visitors to Croke Park over the next few months.”
The GAA appointed Ericsson as its Official Technology Partner in June 2017. Ericsson advises the GAA on all technology related matters and is implementing future-proof, scalable and functional solutions that will enhance fan experiences and bring them closer to the action for generations to come.
“We’re proud to work with the GAA Museum to create this immersive and interactive experience which will bring Dublin’s skyline to life,” said head of Ericsson Ireland, John Griffin.