THE HSE has launched the latest phase of its award-winning QUIT campaign, which uses powerful real-life stories to encourage smokers to stop for good.
The new campaign, launched by Minister for Health Simon Harris, stars people from Donaghmede, Coolock, Donnycarney, Swords and Cabra.
It builds on the success of previous testimonial adverts, and celebrates the fact that today in Ireland, there are more ex-smokers than current smokers – and if you smoke and want to quit, the HSE will help you to join them.
Martina Blake, National Tobacco Control Lead for the HSE, said: “Our new TV and radio adverts celebrate the growing, supportive community of quitters across the country, many of whom work hard to support each other as they face their next quit attempt.
“The campaign features a cast, including some real life ex-smokers, who generously share their experience of quitting to inspire others.
“Like real-life quitters, some people in the ad are in the moment of giving up, others are in a moment of truth around the effect smoking has had on their life; but all are defiant in the face of cigarettes and the harm they do.”
The campaign encourages smokers to free call 1800 201 203 to talk to the QUIT Team or to visit www.quit.ie to view personal stories from the campaign as well as tips and the opportunity to create a personalised quit plan.