THE Charles Hurst Group, Northern Ireland’s largest car retailer, is expanding its all-island footprint by bringing its highly-successful Usedirect concept directly to Dublin as part of a major investment that unifies its online and physical presence in Ireland
The company, a subsidiary of one of the UK’s largest automotive retailers, Lookers plc, which runs the Dublin Audi Centre, Ballsbridge, in addition to premises in Goatstown and Sandyford, opened its brand new Usedirect division at Kingswood Interchange, County Dublin.
The new centre, which specialises in the sale of quality used vehicles, will bring the total number of employees in the Greater Dublin area to more than 50.
‘Usedirect Ireland’ now provides a showcase for at least 2,000 used cars at any one time – all of which can be viewed online, while its new premises at Kingswood Interchange on the Naas Road will allow customers to experience their chosen car directly.
Charles Hurst has invested significantly in developing its Usedirect concept and brand for the all-island market.
They are confident that with its offer of highly-competitive pricing, greater choice and decades of experience in the sector, it can become a leader for the industry.
Charles Hurst Group Operations Director, Colin McNab, said:
“We are delighted to have been servicing the driving needs of customers from across Ireland since we were established in 1911.
“We are excited to bring our innovative, award-winning Usedirect brand directly to Dublin, which we hope will act as a must-visit destination for motorists of all ages, tastes and budgets.
“We are confident that we have the widest selection of pre-owned makes and models available, which is maintained across all of our locations.
“This ensures that every customer has the most suitable options for their personal or business motoring requirements.
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A specialist supplier to first-time buyers, families and small business owners, the company has in place a
‘Price Promise’ commitment.
This guarantees the best value for money in the local market.
As part of opening its doors to the retail market, Usedirect Ireland has made further information, details of opening times and locations available on its website www.usedirectireland.ie.