PEUGOT Ireland’s managing director Des Cannon says the French company’s aim is to continue to move the brand upmarket.
And the brand with the famous Lion logo has had a good start to the year by launching a new version of the 508 and for the first time in Ireland their new 108 city car.
The revamped 508 comes with a few new touches and enhancements and Peugeot claim that it compares very well in terms of price and spec with what they see as their main rivals – the VW Passat and Ford Mondeo.
The 508 is a previous winner of the Irish Family Car of the Year and although the competition is formidable, the 508 should help Peugeot grow their share of the Irish market. The new 508 has a more vertical look to it and comes with LED lighting and a new 7-inch colour display in the dash. Prices start at
?¬27,750 and as with most cars from the Peugeot stable, it comes in three trims levels: Access, Active and Allure. It’s available in 1.6 and 2.0 diesel engines and there is also a Station Wagon version, which has a full-length sunroof.
You get a five-year warranty and road tax is only
?¬190. PCP is certainly the buzz word in Irish motoring right now and you can get the 508 for
?¬270 per month.
Inside, the dominant colour is black, but the interior decor is brightened by a white roof.
Peugeot also launched their new 108, which shares much the same parts and looks of the Citroen C1 and the Toyota Aygo. The latter is popular, but although it’s coming late to the market, the Peugeot 108 could win some new customers. It’s basically a
‘city car’ with prices starting at
?¬13,290 – or
?¬128 per month on PCP.
At the launch, Peugeot executives kept using the phrase
‘affordable quality’ like a mantra and they are very bullish about their prospects for the year ahead.