FOR the third year running, Honda has been voted the
‘Most Trusted’ car manufacturer by new car buyers in a survey by influential motoring publication Kelley Blue Book for their 2014 Brand Image Award study.
“Building a reputation for trust is something which takes many years and is built through our customers’ experiences with our cars,
? said Emmet Kavanagh, Marketing Manager of Universal Honda Ltd.
“Honda simply embraces the challenge of being a brand that people can trust.
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The 2014 Brand Image Awards are based on an online brand perception tracking study tapping into over 12,000 new car buyers annually.
The highly comprehensive study offers insight into how car buyers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers.
“The fact that Honda has again won the Kelley Blue Book Brand Image Awards as Most Trusted Brand comes as no surprise, added sJack Nerad, of Kelley Blue Book.
“Our experience has indicated that consumers continue to both respect Honda vehicles and be enthusiastic about them. Honda’s reputation for quality, reliability and fun-to-drive continues to resonate with buyers of all ages.
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