FOLLOWING on from the success of his recent International collections, leading Irish designer JW Anderson has embarked on a new collaboration with Opel Ireland.
This time it was to mark the official launch of Opel’s new chic fashion accessory, the all new Opel ADAM city car.
The ADAM was unveiled at an exclusive fashion show featuring Anderson’s Spring Summer 2013 collection in the urban setting of the Hanover on Hanover Quay, Dublin 2.
To mark the launch of this brand new car in Ireland Anderson designed his very own vibrant wrap in comic strip style for the ADAM.
“The ADAM really brings to life Opel’s new design language that encapsulates stunning design and German engÂÂÂinÂÂeerÂing,
? said Gillian WhiÂtÂÂtall, Marketing and PR Manager of Opel Ireland.
“We are delighted to be working with JW who is a trendsetter and certainly knows how to turns heads.
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Speaking at the launch, JW Anderson said:
“I was very excited to partner with ADAM. I’ve never come across a car that offers so many personalisation options which is something that particularly appeals to me as a designer.
“It was really exciting to be able to create my very own ADAM design, which was inspired by our AW13 car print, and I hope everyone at the launch liked it.
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The new Opel ADAM is the ultimate fashion accessory as it can be customised to suit each owner’s personality with over 60,000 exterior and 80,000 interior combinations.
And with a starting price of just
?¬14,995, ADAM is set to rock the city car segment this season.
There are three exciting styles available, designed to appeal to everyone. City slickers will love the fresh and funky ADAM JAM with its 16-inch alloys, air conditioning and Bluetooth features as standard. ADAM SLAM’s hurricane alloys and eye-catching two-tone roof pack will attract sportier types while fashionistas will lust for ADAM GLAM’s stylish standard features, including the stunning glass roof panel and 16-inch
‘vintage’ alloy wheels.
As well as the eye-catching styles, ADAM also breaks the mold with its seriously innovative technologies, including Siri Eyes Free support, and the top of the line IntelliLink infotainment system, which integrates the owner’s smartphone with the car (compatible with both Apple iOS and Android).
Find out all about the new Opel ADAM at the ADAM wall on opel.ie (www.opel.ie/Â adam)