JAGUAR has agreed a collaboration with singer songwriter Lana Del Rey as part of launch plans for the Jaguar F-TYPE.
The all-new two-seater sports car will be revealed in Paris in September 2012.
Adrian Hallmark, Global Brand Director, Jaguar said:
“Lana Del Rey will collaborate with Jaguar on the launch of the all-new F-TYPE, a two-seater sports car that is a vivid representation of the vitality of the Jaguar brand.
“The allure of Jaguar is in large part due to its duality – a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements.”
Jaguar was instrumental in creating the two-seater sports car market with famous models such as the C-Type, D-Type and E-type. This sporting bloodline is continued with the all-new Jaguar F-TYPE.