NEW mum and Xposé presenter Michelle Doherty has launched the First 1000 Days Awareness Week, taking place until September 7.
Accompanied by her first son baby Max, Michelle will be supporting the First 1000 Days as they drive a series of activities to highlight the importance of good nutrition during the first 1,000 days of life, from conception right up to two years of age.
A growing body of research has shown that getting nutrition right during the first 1,000 days can have a profound impact on the health of a child as an adult, reducing their risk of developing a range of life-altering diseases such as obesity, Type 2 Diabetes and other diseases.
Speaking at the launch with baby Max, Michelle said:
“As a new mum, I know how hard it can be to consistently think about the best nutritional choices, amidst the stress of having a new baby in the house.
“At this early point, I really do take it day by day with Max, but I am definitely more conscious of what I am eating as I am breastfeeding.
“It would be easy to reach for convenience food and sugary treats when I feel tired to give me a spurt of energy, but I find that eating well makes me feel well and as a new mum, that’s important.
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Aileen Regan, Medical Director at Danone Early Life Nutrition, added:
“We’re delighted to have Michelle Doherty on board to help launch the First 1000 Days Awareness Week.
“The First 1000 Days of life, which includes pregnancy, breastfeeding, weaning and toddlerhood up to two years of age, is a unique time in the growth and development of an individual.
“Getting the right nutrition at this time is just so important. With a new baby in the house, we know that Michelle is the perfect person to bring this message to mums to be and new parents.
“During pregnancy, a baby grows and develops at a rate never again seen during a human lifetime. The physical growth and mental development a baby experiences will hopefully set them up for a lifetime of good health and well-being.
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She added:
“Breastfeeding is a core part of getting it right in terms of nutrition in the First 1000 Days.
The World Health Organisation, the Department of Health and the Health Services Executive recommend exclusive breastfeeding during the first six months of life and to continue breastfeeding until two years of age or beyond.
“Yet research suggests that Ireland has one of the lowest breastfeeding rates, compared to other European countries.
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During the First 1,000 Days Awareness Week teams will be in select Tesco stores across the country with exclusive goodies, recipes and information.
Also, listen in to The Last Word on Today FM throughout the week to find out how you can gain a place in a cookery class with First 1000 Days ambassador, chef and dad Neven Maguire in Donnybrook Fair on Saturday, September 6.