Fianna Fáil MEP for Dublin, Barry Andrews, has welcomed the European Commission’s planned crackdown on Shein.
The fast fashion platform is now in the crosshairs of the European Commission, who has launched an investigation into the platform.
On February 6, the Commission formally requested Shein to provide information on illegal content and unsafe products being sold through its platform, under the powers granted by the Digital Services Act (DSA).
In addition, the company has been asked to outline the steps it will take to curb risks to consumer protection, health and wellbeing
This move is part of the Commission’s broader investigation into the ultra-fast fashion giant, whose EMEA headquarters are based in Dublin.
Under EU rules, companies that breach obligations, or fail to comply with interim measures, can face fines of up to 6% of worldwide turnover or as last resort, have their service temporarily suspended by the European Commission.
MEP Andrews regards this decision by the Commission as “welcome”, noting “it is high time for direct action to be taken to safeguard our consumers online. Shein’s business model has long been under deserved scrutiny for its dangerous manufacturing practices, environmental impact, and alleged links to forced labour.”
“Reports of products containing toxic chemicals and produced under deplorable working conditions reaching European markets underscore the urgent need for this long overdue investigation.”
This action by the Commission comes during the same week as the institution’s publication of an “EU Toolbox” for safer e-commerce.
“The Toolbox sets out guidelines for stricter oversight on products entering the EU that fail to comply with EU environmental, safety, and consumer protection standards and stronger regulation around the online shopping experience,” he said.
Andrews, who was a lead negotiator on the EU’s Corporate Sustainability Due Diligence Directive (CSDDD), aiming to ensure greater corporate transparency on environmental, social and governance issues, said “I welcome the Commission’s crackdown on platforms that do not comply with the standards we have set for ourselves in the EU. It is a step in the right direction toward holding these marketplaces accountable.
“With this Toolbox, the EU is offering Member States an opportunity to step up and take concrete actions to champion sustainability. We are at a critical point. It is time for Ireland to lead by example and ensure that our national agenda reflects a commitment to prioritising ethical business practices and a sustainable future.”