DUBLIN People Media Group, publishers of Northside and Southside People, has retained its position as the capital’s most read local newspapers, new readership figures confirm.
The latest TGI (Target Group Index) 2022 figures show that our three weekly editions – Northside People (East), Northside People (West) and Southside People – are still the number one local newspapers in Dublin.
And we’re still growing.
We now have an average of 279,000 weekly readers across the three papers; that’s an increase of 19,000 readers on our TGI 2021 figures.
We are the only local Dublin newspaper with official TGI research figures.
This helps to give us valuable insights into what our readers and loyal advertisers want from us.
General Manager with Dublin People, Conor Mahon, welcomed the latest TGI figures, which he believes will encourage new and existing advertisers to do business with the three titles.
“The past few years have been challenging for businesses and we do not want to take our advertisers for granted,” Mr Mahon said.
“We think that investing in TGI research helps inspire confidence in our newspapers and gives our clients a certain amount of added value.
“In this digital era, it is more important than ever that we can stand over the credibility of our printed offering.
“Our clients rightly expect to get a return for their investment every time they advertise with us and we believe that our strong TGI performance will prove why we remain the most obvious choice for local businesses in Dublin if they want to reach their target audience effectively.
“No other local Dublin newspapers have official readership figures through TGI Kantar Media we are the only local newspaper group with official readership figures for The Northside and Southside People Newspapers giving our advertisers the confidence they are reaching the largest possible audience with the guarantee that we are The Number one read newspaper in the Dublin market.
“I would like to take this opportunity to thank our staff for all their hard work and for helping to keep us Dublin’s number one newspaper group for 2022.
“It is clear from the most recent figures that Northside and Southside People continue to enjoy the affection of so many readers across the city’s communities.”
To enquire about advertising rates at Dublin People Group, call 01-8621611 or email Conor.