Penneys has announced it will be opening a new store in The Square Town Centre in Tallaght next year.
The branch will be low-cost fashion retailer’s 37th shop in Ireland.
“The new store will be located on the ground floor of The Square Town Centre and will boast 43,000 sq ft of retail space which will feature Penneys’ famous affordable fashion favourites, including the latest seasonal trends along with everyday must-haves for everyone,” says a Primark spokesperson.
The company says the new store will provide 300 new jobs.
Damien O’Neill, Head of Sales, Penneys ROI, said: “We are really excited to confirm the opening of our new store in Tallaght next year.
“Penneys is iconic in Ireland; we have a strong presence in Dublin and across Ireland, and it’s really important to us when opening any new store, that we do so in the right location.
“We couldn’t wish for a better location for our next store in our home market than in The Square Town Centre.
“In the coming months, our teams will be working hard to bring Penneys’ unique in-store design and customer experience offering to life and we are looking forward to opening our doors to customers later next year.”
Jack Martin, Head of Retail for The Square Town Centre, said: “We are absolutely delighted with this announcement as it has been long overdue for Tallaght.
“Penneys is a fantastic retailer that will add a great offering to the Centre.
“For many years, the people of Tallaght have been very vocal in their desire to have Penneys in The Square and I have no doubt they will celebrate this news with us and make this opening a very successful and memorable one.
“This will bring jobs and prosperity to Tallaght and we are very excited to be partnering with such a great brand.”
The Square Town Centre was acquired by US private equity giant Oaktree Capital in 2018 and it is asset managed by Sigma Retail Partners.